The Problem: The $760B Healthcare "Retail Leak"
The U.S. healthcare system suffers from a massive disconnect between clinical authority and consumer spending. Every year, patients spend billions on health and wellness products at generic retailers (Amazon, CVS) that have no connection to their medical records or their doctor’s treatment plan. This results in a $300,000 annual revenue leak for the average primary care practice, which provides the clinical "trust" driving the sale but captures 0% of the downstream revenue. Furthermore, despite $150B being held in HSA/FSA accounts, patients struggle to use these funds for wellness because the "Medical Necessity" verification process is manual, slow, and administratively burdensome.

The Market: Redefining the Point of Sale
We are targeting the $301B healthcare and wellness e-commerce market by moving the point of sale to the point of care. While generic retailers prioritize high-margin distribution, they lack the clinical data (EMR) necessary to automate compliance and unlock tax-advantaged dollars. By focusing on the 230,000+ physician practices in the U.S.—starting with a 10,000-practice SOM in Texas—Beim AI installs the infrastructure needed to bridge this gap. We transform the physician’s office from a cost center into a high-trust "Wellness Hub," providing a scalable B2B2C channel that restores clinical autonomy and redirects billions in retail waste back into the hands of providers and patients.

We are moving from a validated D2C concept to an integrated B2B infrastructure. Our current traction demonstrates that providers are ready to reclaim their role in the healthcare retail ecosystem.

2 Anchor Clinic Pilots (Under Contract): Currently onboarding two multi-provider primary care clinics as "Design Partners." These pilots are structured to validate the NextGen API integration and the automated "Medical Necessity" workflow.

5,000+ Unique D2C Visitors: Our initial direct-to-consumer phase proved market demand, achieving a $183 average cart value and validating the AI recommendation engine's effectiveness.

Strategic Vendor Roadmap: Established initial discussions with category leaders like Nutrafol and Standard Process to serve as the inaugural "Provider-Vetted" brands in our lobby kiosks.

HSA/FSA Compliance Engine: Successfully mapped initial ICD-10 codes to retail categories, creating the first automated pathway to unlock $150B in tax-advantaged capital at the point of care.