🚀 Traction Update – 2 Weeks of Breakthrough Growth
with Scalable AI MVP & Accelerated Market Validation
📈 CTR Jumps Again: 13.1% → 28.3% -> 43% last 7 days
Click-through rate (clicks per active US+Canada user) has more than doubled in the last two weeks, now several times above e-commerce benchmarks. Nearly all on-site activity (~99%) occurs on “Buy It” screens — Inspirations – Buy It, Program – Buy It, and Buy It — focusing user attention where purchase intent is highest.
💸 CPC Rises: $0.18 → $0.21
Our cost-per-click increased slightly as campaigns expanded reach, but it still sits well below e-commerce industry averages — up to 12–15× cheaper than typical CAC. This keeps acquisition highly efficient, with engagement levels continuing to outperform standard benchmarks.
🛍️ Commerce Engagement at New Highs
563 total clicks in the last 14 days — 28.3% click rate per NA user
62% of viewers open a product — converting curiosity into purchase intent in seconds
Top CTR drivers: Inspirations – Buy It, Program – Buy It, Buy It — together responsible for ~99% of page views
📊 Firebase Growth Momentum
+2,430 first visits in 14 days (vs. 2,056 in the prior)
Audience is still 91% women aged 35–64, a high-conversion e-commerce segment
Returning visitors and session depth are both rising
🎯 Funnel Efficiency & Monetization Uplift
Precision targeting is boosting LTV-to-CAC with no additional burn. Engagement is translating into monetizable clicks at scale.
🏆 Strategic Milestones & Validation
$375K loan secured by founder’s real estate — high founder commitment
Capital Factory-backed
Finalist – Geekdom Community Fund
Semi-Finalist – Texas AI Challenge
Pilots active with Vibe.co & Universal Ads
Zero IP risk — all product scenes are AI-recreated, never copied
